johnnie walker experience

johnnie walker experience

Client

johnnie walker / twitch

johnnie walker &
Twitch

Year

2024

Category

end-to-end production

end-to-end
production

Concept

Concept

Concept

A speakeasy-style social hub for a brand activation between Twitch and Johnnie Walker Bringing together Twitch streamers and their communities, this branded space blends social interaction with immersive, interactive features. Designed to support the goals of the activation, it offers a distinctive environment for audience engagement and brand connection.

Development

Development

Development

Faced with a stringent one-month deadline, this project posed several notable challenges. To enhance the overall experience, we skillfully employed techniques such as forced perspectives and speakeasy features. These innovative approaches helped us create a captivating and immersive environment.

result

result

result

We designed the space to the specifications of the brand. Ultimately, the client was delighted with the outcome, and the project representative expressed their astonishment and admiration for the team's exceptional performance during the event.

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